Should you need to have VMWare always start at a given date (useful for regression testing of date-related problems), you should have a look at the following article by Chris Wolf.
In short, the .vmx file settings are
tools.syncTime = "FALSE"
time.synchronize.continue = "FALSE"
time.synchronize.restore = "FALSE"
time.synchronize.resume.disk = "FALSE"
time.synchronize.shrink = "FALSE"
The time itself is set using
rtc.startTime = 1167773040
The value can be computed using a timestamp calculator